Amex – Global
I led Ogilvy teams around the world to create culturally appropriate work for each market. Here’s a selection.
UK: The Gold Card is a rewards card. We wrapped the rewards benefit in emotional work
Mexico: Mexicans love life and crave more more more. This work is an ode to “life cravings”
Japan: Platinum Card gives you priority access to Japan’s finest restaurants. We turned it into an unusual revelation.
India: Farhan Akhtar is one of India’s biggest celebrities. We captured his swagger to introduce Platinum to India.
